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Sarah Warnes Rasmusen Email Address


Job Title

Executive Vice President, Chief Customer Officer

Lands'a End

Lands' End is a classic American lifestyle brand with a passion for quality, legendary service & real value. We seek to deliver timeless style for women, men, kids and the home. Shop lasting quality women's swimsuits, men's dress pants & kids polo shirts, jeans, dresses, shoes, home decor & more. Free Shipping on $50+


Sarah Rasmusen heads the Digital Merchandising & Analytics teams for Kohls.com (No. 19 on the IR 500). Sarah and her team are responsible for ensuring that Kohl’s customers are delighted by their digital experience, a mission that results in higher sales and better conversion rates. She aggressively combines intuitive site merchandising with data-driven insights, helping establish Kohl’s as an industry leader in retail innovation. Sarah and her team are focused on driving sales by deeply understanding customers’ signals and developing a digital experience that personalizes the shopping journey for each individual customer.Specialties: Web merchandising, internet merchandising, eCommerce leadership, omnichannel leadership, web analytics, digital marketing, internet marketing, SEO, SEM, search engine marketing, search engine optimization, site optimization, multivariate testing, website personalization, web marketing strategy, internet marketing strategy, retail math, multi-device integration, on-site monetization, on-site search. Specific application and platform expertise includes Adobe Marketing Suite (Analytics, Data Workbench, Test & Target, Recommendations), Endeca (Workbench, Experience Manager), Oracle Commerce, ATG, Blue Martini, Coremetrics, Certona, Rich Relevance, Bloomreach, in-house Big Data and Master Data Management.

Last University
Graduated from Stevens Institute of Technology
Is based in Madison, Wisconsin, United States.

Other people working at Lands'a End:

Karen SheltonProduct Development and Sourcing Manager Wms Apparel
Tom MccartneyMiddleware Administrator MQ
Brian HodgsonBusiness Manager
Jeff MilbrathInformation Technology Director, E-Commerce and Analytics
Melissa DeckerCreative Business Owner
Frank KellerMarketing Director Europe
Matthew EggertDesign Engineer
Matt LarsonEmail Marketing Manager
David CampiSenior Director Procurement
Lands' EndMall Rat
Maryann ReichlingVice President of Human Resources
Nancy LightfootSenior Director Human Resources
Mary KeenanAssociate Vice Chancellor of Enrollment Management and Institutional Research
Peggy ChanManaging Director
Milissa Rick**********@landsend.com
Kelly PowlasRegional Account Manager
Alan GloverSenior Manager
Scott Heise**********@landsend.com
Kira KennedyTalent Acquisition Manager
Michele CasperSenior Email Marketing Manager
Kelly RitchieSenior Vice President, Human Resources and Employee Services
Kai SorensonVice President of Information Technology and Marketing
Stephanie MckinleySenior Account Manager, Key Accounts

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