Lisa A Nickerson Email Address

Strategic Marketing

Kennedy Krieger Institute is an internationally recognized institution dedicated to improving the lives of individuals with

I help organizations build strong brands and communicate unique propositions by interpreting and delivering on constituent needs. My experience spans business-to-business, non-profit and business-to-consumer marketing, employee, crisis communications, advertising/brand agency and corporate team leadership. Creative problem solving and building and nurturing relationships--with clients, colleagues, community, brands and the world--is my bailiwick. I have deep experience in these areas: --Advertising agency account management and team leadership --Media and public relations planning and execution, spokesperson training --New product/service development, clinical trial protocols --Communications for: B2B, medical technology, healthcare, community services, building products, cooking equipment, gases and chemicals --Global and local constituencies --New business development, RFP response development and pitches --Relationship management, including staff and corporate internal coms --Staff mentoring and development --Product/service positioning and key message workshop facilitation --Project management--CRM, Market Research--both as team player and team leader --Brand and communication plan development --Pay-per-click and Google Grants campaign management --Integrated social media strategy and execution/reputation management --Trade show planning and execution --Fundraising/Development communications and event planning/support --Direct marketing (Email, mail and novel approaches) --Collateral conceptualizing, writing and production --Photography, A/V and art direction --Creating integrated marketing campaigns including e-newsletters, split campaigns, appeals and segmented mailings and web landing pages --CRM database fluency--including Raiser's Edge and Salesforce I enjoy unraveling strategic marketing/communication dilemmas by using brand discovery approaches and creative thinking. I bring insight, initiative, innovation, ingenuity and integrity to each challenge.