Leanne Kodsmann Email Address

Senior Digital Marketing Manager

KBI is a leading biopharmaceutical contract services company providing fully integrated drug development and biomanufacturing services to pharmaceutical and biotechnology companies globally. To date, KBI has helped to advance drug development programs for over 200 clients around the world. KBI offers an extensive suite of expert development and manufacturing services through an agile, science-based and customer-focused approach.

I have more than 15 years of experience in website development, marketing communications, content marketing, SEO/SEM, and social media marketing. I am also proficient in creating and managing PPC campaigns and online ad campaigns, including demographic targeting and conversion tracking. I am a Certified Google Partner in both Google Adwords/Display Ads and Google Analytics. I have a proven track record in developing brand awareness and corporate identity, developing and implementing strategic marketing plans, developing and managing marketing budgets/sales forecasts, establishing and growing a target market share, managing partnerships with external players (consultants, freelancers, contract negotiation, etc), and supervising a multi-departmental team (including hiring, training, managing workloads and deadlines, setting KPIs/quotas, etc for positions in marketing, sales, customer service, administrative, and more). I am able to work cooperatively and effectively with all personalities, departments, vendors, and clients and transition seamlessly among projects of different scale, audience, format, and distribution channel.