Director and Head of Marketing and Communications
K11 as the worldu2019s first Art Mall combining the three essential elements Art u2027People u2027Nature, it becomes the core of multi-cultural dimension in Hong Kong.
Milestones: USD 4M+ PR value, 4.5B+ UVPM & 6K+ coverages: Bloomberg, Nature, Nikkei Asia, Straits Times, SCMP, AP, AFP, NBC&CBS's TV, BusinessWire, China Daily, Google Blog, WEF, FOX, Morningstar®, MarketWatch, Asia Times, Yahoo! Finance, Sina, Baidu, Business Times, THE, Lifestyle Asia, Hypebeast, BS TV JP, Tencent TV, Harper's BAZAAR & more. 19M+ targeted impressions generated USD 200K+ sponsorship earned Fast Company, Most Innovative Companies / US Falling Walls, Science Breakthroughs of the Yr / Berlin THE Awards Asia / UK Gold, IADA / UK AE Award / UK Mercedes-Benz Fashion Week Featured Brand / CN Shanghai Fashion Week Official Catwalk & Featured Brand / CN French Chamber, Best Retail Experience / France HKIM Market Leadership / HK BKT Top 10 & Featured Books / HK Sir Edward Youde Scholar / HK SSH Creativity Award / HK Sociology Award, CUHK / HK Gold Medal, Lord Fulton Prize / HK Kunkle & Pommerenke Grand Prize / HK European Music Festival, HK Team 80+ Recommendations & 60+ Awards Currently based in APAC with 15+ years of experience in brand development, Jack has worked as a management &/or key team member for APRU, K11 (NWD Group), Andrew Kayla (Lins Group), TME Group & AMENPAPA, multimedia producer developing radio programs for RTHK & partner of Commercial Press, CUHK Press & Children's Paradise Foundation. He has managed projects covering the fields of: Brand development, digital & event marketing, PR, event management, MarCom strategy, corporate partnership, multi-media, Metaverse, AI, publication, inter-org. network, product, pos distribution, e-commerce & web, creative design, entrepreneurship, store &VM, team management, innovation & more. Jack first studied Sociology & Politics at the Australian National University & earned both his Masters & Bachelors of Social Science from CUHK through multiple scholarships. He continued his post-grad education focusing on Digital Analytics under the Head of Analytics of Google, Psychology at Yale, Marketing at Wharton & more. He published 2 best-selling books with multiple editions sold out & columns for various magazines. His books titled "17" & "21", were distributed by CUHK Press, Joint Publishing, Soul Mate & Commercial Press, featured in CUHK's exhibitions and added to the permanent collections of HK libraries. He is also a registered social worker. Referees: Prof. Wong Suk-ying (AVP, CUHK) Prof. Dennis Wong (CU) Julien Beaupré (MD, MMBP) Dr. Enoch Lam (Founder, Upwill) Andrew Yuen (GM, TME) Angie Ng (Intl. Model) Stephanie Lo (BM, MaxMara) Michael Lin (Founder, AK) "Be first, be unique."
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