Director, Email and SMS Marketing
J.Crew is style over fashion and offers timeless outifts for Women, Men, and Children. It's sneakers with suits, color blocks & pattern-mixing, denim jeans with chambray. At J.Crew there's more than one way to wear an outfit.
A data driven, customer centric marketing technologist with over 14 years’ experience in digital transformation, marketing strategy, technology, and innovation. Passionate about optimizing communications at the customer level through touchpoint effectiveness and incrementality testing. With expertise in using customer data to build personalized multi-channel customer journeys at scale to drive increased purchase frequency and lifetime value, while decreasing customer churn and attrition.
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