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Michael Wellner Email Address


Job Title

Senior Brand Manager: E-Commerce (Amazon

John B. Sanfilippo & Son

Global Leader of Quality-Driven & Innovative Nut Solutions We are the NUT EXPERTS Our business model is simple. High quality products, services & knowledge.


►ECOMMERCE TREASURE HUNTER ►OMNI-CHANNEL INNOVATION CHAMPION ►TREND SPOTTER Innovation is curiosity at work. And I was born curious! I am a brand builder who excels at driving profitable growth by engaging consumers to become brand advocates. I have delivered goals for flagship brands, re-launched mature businesses, and created brands in new categories. Career success centers on innovating winning strategies, developing high-performing teams, and influencing senior leaders to embrace brand management, innovation, and eCommerce. I have evolved into an eCommerce thought leader, driving exponential sales growth and bringing iconic brands to life on the digital shelf in categories new to online. The results? ✔ Total innovation retail sales of $300MM+ with 4 new items winning national recognition. ✔ Built eCommerce from infancy to multi million business in 4 years with sustained double digit growth How did I lead this strategic change? Before the pandemic, I recognized the promise of eCommerce and volunteered to help. Learning from the ground up was invaluable. I mastered the fundamentals with passion and aptitude, including assortment curation, content strategy, pricing to compensate for UPS fees, and conceiving store pages. Steadily advancing to more sophisticated strategies, I mobilized an internal team and replaced a broker with a partner offering broad and deep capabilities across platforms. We optimized the catalog with eComm-friendly items, upgraded to lifestyle images and A+ rich media, and embedded SEO keywords. Eventually, we moved up the marketing funnel to variety packs and Demand Side Platform display ads. Several aspects of my experience are differentiators. I manage the P&L top to bottom, with sales & marketing under one hat. I marshalled Third Party Logistics to expand fulfillment capabilities to Amazon and Walmart. Finally, I manage both private label and brands on eCommerce. ✔ Amazon recognized as a "fast-growing vendor" and expanded support staff. What’s the thread running through my journey? ✔ Knowing that when "I" becomes "we," innovation becomes inspiration, brands come to life, and eCommerce flourishes. While I do not have all the answers about eCommerce, I know how to build a team of internal staff and external experts who will find solutions. ►CREDENTIALS ✔ MBA and MA in Organizational Psychology, emphasis in consumer research If you love to talk about using eCommerce and innovation to drive growth, let's have a conversation. Michael Wellner mjwellner@gmail.com “There is no such word as can’t.” Michael

Last University
Graduated from Claremont Graduate University - Peter F. Drucker and Masatoshi Ito Graduate School of Management
Based in Elgin.

Other people working at John B. Sanfilippo & Son:

Christopher GardierSenior Vice President, Consumer Sales
Robin DouthittVice President Procurement
Frank PellegrinoCorporate Controller
Howard BrandeiskySenior Vice President, Global Marketing and Customer Solutions
Linda StocklerFood Regulatory Compliance Manager
Michael ValentineChief Financial Officer
John CarrollLogistics Manager
Yvonne MastersYvonne Chan Masters and Food Safety Manager and Quality Leader and Microbiologist and Food Safety Scientist
Thomas FordonskiSenior Vice President Human Resources
Michael CampagnaVice President Quality, Food Safety, and Regulatory
Sean AndersonFotodiox Video Team Member
Brenda CannonVice President Regulatory Compliance
Brendan HonanAssistant Brand Manager Kraft Barbecue Sauce
Karri WozniakRetail Sales Analyst Mass, Club, and NBD
Eric SimGlobal Marketing Manager, Wasa
Peter GarcesEngineering Project Manager
Cary ElginBusiness Manager Commercial Ingredients
Beth Powell*******@jbssinc.com
Todd FinchSystems Support and Operations Manager
Barb PetersonSenior Human Resources Associate and Generalist
Todd MarcukaitisDirector Finance, Sales, Marketing, and Planning
Michael FinnDirector of Business Development

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