Michael Wellner Email Address

Senior Brand Manager: E-Commerce (Amazon

Global Leader of Quality-Driven & Innovative Nut Solutions We are the NUT EXPERTS Our business model is simple. High quality products, services & knowledge.

►ECOMMERCE TREASURE HUNTER ►OMNI-CHANNEL INNOVATION CHAMPION ►TREND SPOTTER Innovation is curiosity at work. And I was born curious! I am a brand builder who excels at driving profitable growth by engaging consumers to become brand advocates. I have delivered goals for flagship brands, re-launched mature businesses, and created brands in new categories. Career success centers on innovating winning strategies, developing high-performing teams, and influencing senior leaders to embrace brand management, innovation, and eCommerce. I have evolved into an eCommerce thought leader, driving exponential sales growth and bringing iconic brands to life on the digital shelf in categories new to online. The results? ✔ Total innovation retail sales of $300MM+ with 4 new items winning national recognition. ✔ Built eCommerce from infancy to multi million business in 4 years with sustained double digit growth How did I lead this strategic change? Before the pandemic, I recognized the promise of eCommerce and volunteered to help. Learning from the ground up was invaluable. I mastered the fundamentals with passion and aptitude, including assortment curation, content strategy, pricing to compensate for UPS fees, and conceiving store pages. Steadily advancing to more sophisticated strategies, I mobilized an internal team and replaced a broker with a partner offering broad and deep capabilities across platforms. We optimized the catalog with eComm-friendly items, upgraded to lifestyle images and A+ rich media, and embedded SEO keywords. Eventually, we moved up the marketing funnel to variety packs and Demand Side Platform display ads. Several aspects of my experience are differentiators. I manage the P&L top to bottom, with sales & marketing under one hat. I marshalled Third Party Logistics to expand fulfillment capabilities to Amazon and Walmart. Finally, I manage both private label and brands on eCommerce. ✔ Amazon recognized as a "fast-growing vendor" and expanded support staff. What’s the thread running through my journey? ✔ Knowing that when "I" becomes "we," innovation becomes inspiration, brands come to life, and eCommerce flourishes. While I do not have all the answers about eCommerce, I know how to build a team of internal staff and external experts who will find solutions. ►CREDENTIALS ✔ MBA and MA in Organizational Psychology, emphasis in consumer research If you love to talk about using eCommerce and innovation to drive growth, let's have a conversation. Michael Wellner mjwellner@gmail.com “There is no such word as can’t.” Michael