Troy J. Link Email Address

Chief Executive Officer and President

Jack Link's Protein Snacks is a global leader in snacking and the meat snack manufacturer worldwide.

Troy J. Link is the president and chief executive officer (CEO) of Jack Link's Protein Snacks, the largest manufacturer of meat snacks worldwide and a leader in the broader snack industry. The company's portfolio of brands include Jack Link’s, Lorissa’s Kitchen, MATADOR, SQUATCH, World Kitchens, Grass Run Farms Meat Snacks, Bifi and Pepperami. Troy joined the family business in 1988 while still in high school to work side-by-side with company founder, his father, and namesake to the company’s power brand, Jack Link. He learned the business and the industry in a variety of hands-on roles. In 1996, Troy was named vice president of sales and marketing where he was integral in developing relationships and gaining widespread distribution of meat snacks with key national retailers. He became president in 2003 and was appointed president and CEO in 2013. Troy is the rare leader who has worked in nearly every position and alongside every department. This real-world experience drives a unique perspective, cross-functional expertise and a keen sense for the category, which he uses to mentor and guide his senior leadership team. Troy’s passions are building winning teams and building brands. He was instrumental in developing the iconic Messin’ With Sasquatch campaign, which helped accelerate the company’s growth. The campaign combined with a never-ending stream of product innovation, has propelled meat snacks into the mainstream and allowed Jack Link’s to become the No. 5 brand in the salty snacks category. Under Troy’s leadership, Jack Link's continues to grow its core business by investing in brand building, customer relationships and innovation as well as through strategic acquisitions and an uncompromising commitment to quality. What started as a small, family-owned business headquartered in Minong, Wisconsin in 1986, has grown to be a global leader in protein snacks, all while staying family-owned and remaining true to the company’s heritage and values.