Mike Read Email Address

Director, Marketing, Corporate Events and Lead Gen Programs

Ixia provides testing, visibility, security solutions, network testing tools and virtual network security solutions to strengthen applications across physical and virtual networks.

Current Position: Director, Marketing (Corporate) Ixia (10 years) Building one of Forbes 25 fastest growing tech companies. Objective: Building resilient and profitable relationships with customers through tactical marketing campaigns; Programs that demonstrate a tangible and commercially measurable contact between Ixia Sales and their valued customers, all delivered with energy, edge and flawless execution. Method: Absorb complex information and focus it into a message for a targeted audience. Generate customer mindshare with innovative programs yielding measurable results. Build powerful brands and tell compelling stories. To inform, market, educate, entertain, and astonish. A strong team player with a track record of delivering results, building and managing business partner and client relationships to deliver maximum ROI for all stake holders. Specialties include integrated marketing programs, special events management, program management, development and execution, field sales to customer loyalty programs. Focus Areas: • Increase Ixia’s awareness and lead generation through marketing programs. • Responsible for working one-on-one with the field sales teams to develop revenue yielding promotional campaigns, creating marketing plans and communicating, educating and implementing on-going marketing and sales programs. • Working with partners to develop joint marketing plans, assisting with business planning, managing internal and external communications, joint collateral, joint marketing programs, lead generation programs, and joint events. • Account Based Marketing and Service Creation for Key accounts • Customer focused and a partner advocate Specialties: Develop messaging strategies, initiating & analyzing market research studies, product development, directing marcomm strategies, design product launches, high impact marketing campaigns, e marketing, maximizing revenues, customer mindshare