Laura J. Hanks Email Address

Director Strategic Accounts

ITT is a diversified leading manufacturer of highly engineered critical components and customized technology solutions for the energy, transportation and industrial markets.

Laura J. HanksDirector of Strategy & Marketing | ITT Interconnect Solutionslaura.hanks@alumni.usc.eduWith 15+ years in high-tech B2B products & services, I have a tremendous breadth of experience including research, VOC, competitive analysis, strategic planning, M&A, marketing, major account sales, international business and new product development. My career encompasses the entire product life-cycle. Focused on market driven product development and customer satisfaction, some of my career accomplishments include:- Built up M&A pipeline and strategic partnership activities, resulting in significant new business- Drove channel co-operative marketing programs resulting in nearly 15% growth in sales volume- Built proposal team and process resulting in over $40M in new business and $250M in potential business.- Increased global market share by >50% and maintained highly profitable product sales through extensive market research, analysis and effective pricing strategies.Known for strong customer relationships, I have turned-around negative perceptions through listening, addressing issues, meeting commitments, and creating win-win solutions. These improved customer relations have resulted in both increased retention and new business opportunities. Due to my creative nature coupled with my 'Out-of-the-Box' thinking I am able to see the Big Picture. From navigating challenging customer issues to technology road-mapping my ability to strategize and brainstorm new ideas has contributed to my success. With respect to soft skills, my positive attitude, strong communication skills and sense of humor allow me to connect at a deep level with clients as well as internal team members and management.Specialties:- Vice President Product Marketing- Strategic Planning- Business Development- Marketing & Sales- International Business- Customer Intimacy- Competitive Analysis - Strategic Partnerships- Organizational Development - Negotiations