Senior Vice President Strategic Marketing and Customer Engagement
ION Geophysical, a geoscience company, provides seismic solutions including seismic acquisition equipment, geophysical software, seismic data processing services, and onshore and offshore, 2D and 3D multi-client data programs to the oil & gas industry.
B2B and B2C strategic marketer generating, building and growing brands for high-growth companies focusing on multi-channel integrated marketing campaigns. Successfully build and lead cross-functional teams to develop and execute strategies to drive 20-40% growth in new business revenue and uptake in brand awareness. Proven track record managing $2-15MM dollar marketing budgets, effectively developing and launching client focused products, media programs, go-to-market, and communication strategies. Generate new sales leads through targeted, demand and nurture digital marketing campaigns. Communications lead for crisis management and innovative marketer utilizing customer insight and usability to develop new opportunities to penetrate target markets. Industry Experience- Energy/Oil/Gas- Professional Sports- Entertainment- Marketing/Advertising (B2C/B2B)- Banking/Financial Services- CPG/Food- Automotive- RetailCore Competencies-Traditional, digital, event and social media marketing -Brand management/advertising/integrated campaigns-Strategy/ product innovation & go-to-market launches-Media relations- buying &planning-Search engine marketing & optimization-Customer relationship management (CRM), nurture & lead generation-Budget management-Business development-Customer experience & website/interface development-Customer lifecycle marketing-Cross-Functional team leadership-Crisis communications & management