EIR and Strategic Advisor
Insightly is a web-based CRM and project management solution for small to medium sized businesses. Insightly is designed to keep all the information needed to run a business in one place, accessible and searchable by all employees, wherever they are in the world.
Maria brings a sharp intellect and deep execution experience to help brilliant ideas realize their full market potential. As a public and private board member, angel investor, and c-suite executive, she guides organizations to reach the next level, helping them see around corners and craft winning strategies. She helps public companies respond to disruptors, growth-stage companies work through organizational and process change, and startups develop brand positioning and scale revenue. For two decades, Maria worked as a digital business leader and CEO. She helped build some of the world’s most beloved brands, widely used products, and reliably scalable platforms, as an early product leader at Amazon, GM of NPR Digital, CEO of Etsy, and CMO of SmartThings. For her pioneering work, Maria was recognized as one of 25 Most Influential People on the Web by Business Week. BOARD WORK Maria is a valued independent board director with 10+ years of service on public, private, and nonprofit boards. She currently serves on the boards of growth equity-backed Spoonflower, a D2C ecommerce company and of the nonprofit Pew Research Center and American Journalism Project. Previous Board roles: Control4 (NASDAQ: CTRL), McClatchy (NYSE: MNI) and venture-backed MyEnergy (acq. by Google Nest) and Relay Foods (merged w/Door-to-Door Organics). CURRENT WORK IN HEALTHCARE INNOVATION Maria is excited about the burgeoning consumerization and business model innovation in the healthcare industry. As an EIR with Redesign Health, she conceived and helped launch Duos, a marketplace matching vetted helpers with older adults needing assistance with everyday tasks. Maria is an angel investor and advisor with several digital health startups, including Pocket Health. She is also pursuing a Master in Healthcare Innovation at the University of Pennsylvania (May 2022). SEEKING Maria is looking to work full or part-time with innovative healthcare companies and seeks Board roles where her digital, financial, and consumer expertise can add value.