Michael Tuminello Email Address

Vice President Strategy

Establishments primarily engaged in providing computer processing and data preparation services. The service may consist of complete processing and preparation of reports from data supplied by the customer or a specialized service, such as data entry or making data processing equipment available on an hourly or time-sharing basis.

Michael has broad and deep experience in martech/adtech, thanks to over 15 years of leadership roles at key companies in the space, including Flashtalking, Integral Ad Science, Innovid and Sizmek. Michael finds his work passion at the intersection of making things, solving problems and helping people, and has been responsible for developing flagship version 1.0 products as well as key improvements to existing platforms. As a result of extending product ideas to benefit the ecosystem as a whole, Michael has been recognized with multiple IAB Service Excellence awards (2017, 2019), and an MMA Smarties award (2018). These efforts have been reflected in significant changes to the MRAID, VPAID, VAST, SIMID and OpenRTB ad standards. Michael also had a leadership role in submitting winning formats in all 3 categories (desktop, mobile and video) for the IAB Rising Stars program, used to define standardized ad formats across all devices in the early days of rich media and interactive video. Specialties: product strategy, product management, cross-functional leadership, business development, product marketing, sales engineering, user experience, interaction design, requirements, documentation, digital product design, rich media, video, interactive, programmatic, mobile, UX, IxD, VAST, VPAID, MRAID, OpenRTB. Certified Agile Scrum Product Owner, Kanban