Sarah Davison Email Address

Associate Manager, Marketing Strategy and Planning

| IMAX

Strategist and skilled motivator with a demonstrated track record of influencing business decisions through data-driven storytelling. Knack for understanding consumer behavior, distilling themes and inspiring campaign direction and teams. Passionate about building brands, experiences and fandoms that drive measurable results and long-term equity. I have over 10 years of marketing experience across entertainment, CPG and technology brands. I am currently a brand manager at Hasbro where I have P&L ownership and lead US marketing for the portfolio of beloved preschool and kids games. Previously, I managed the brand strategy, marketing strategy, research and media planning functions at IMAX where I worked on campaigns for 100+ Hollywood blockbusters and built from the ground up an expansive, global insights portfolio. Prior to that, I was responsible for the global roll-out of IMAX's first ever brand campaign across 40+ countries. Experience: Brand marketing || Marketing strategy || Strategic brand planning || Market research || Consumer insights || Campaign development || Media planning || Data storytelling || Project management Gallup StrengthsFinder Top Themes: Learner, Achiever, Input, Individualization, Arranger