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Sarah Davison Email Address


Job Title

Associate Manager, Marketing Strategy and Planning




Strategist and skilled motivator with a demonstrated track record of influencing business decisions through data-driven storytelling. Knack for understanding consumer behavior, distilling themes and inspiring campaign direction and teams. Passionate about building brands, experiences and fandoms that drive measurable results and long-term equity. I have over 10 years of marketing experience across entertainment, CPG and technology brands. I am currently a brand manager at Hasbro where I have P&L ownership and lead US marketing for the portfolio of beloved preschool and kids games. Previously, I managed the brand strategy, marketing strategy, research and media planning functions at IMAX where I worked on campaigns for 100+ Hollywood blockbusters and built from the ground up an expansive, global insights portfolio. Prior to that, I was responsible for the global roll-out of IMAX's first ever brand campaign across 40+ countries. Experience: Brand marketing || Marketing strategy || Strategic brand planning || Market research || Consumer insights || Campaign development || Media planning || Data storytelling || Project management Gallup StrengthsFinder Top Themes: Learner, Achiever, Input, Individualization, Arranger

Last University
Went to Queen's University
Lives in Providence, Rhode Island, United States.

Other people working at Imax:

L. Selig******@imax.com
JacobsChief Human Resources Officer and Executive Vice President
Joy Roberts********@imax.com
Jacquie JohnsonDirector, Business Technology
Brandy Goodson MaAssociate Director, Human Resources
Dave CefaiSenior Vice President of Information Technology
Eamon TobinC-Level Executive Assistant
Chase MartinAssociate Manager, Domestic Marketing
Patrick McclymontExecutive Vice President and Chief Financial Officer
Tai HsiaoDirector of Software Engineering, Enterprise Applications
Giovanni DolciJunior Fellow
Derek LajeuenesseDigital Artist
Debbie Adelsberg**********@imax.com
U. Caw****@imax.com
Ken WeissmanSenior Vice President, Legal Affairs, Corporate Secretary, and Chief Compliance Officer
V. Francisco**********@imax.com
Jack KallioSenior Director, Supply Chain Management
Eileen CampbellSales Execuitve
David ShapendonkChief Technology Officer
J. Wong*****@imax.com
Grace ZhouBusiness Development Manager
D. Glover*******@imax.com
Alice CasbaraDirector, Marketing Documentary
E. Zotto******@imax.com
M. Estrada********@imax.com

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