Alice Casbara Email Address
@imax.com
Director, Marketing Documentary
| IMAX
Entertainment/tech marketing professional recognized for capacity to control multiple ongoing management responsibilities to drive brand awareness, sales and revenue growth for world-class IMAX experience. Expertise in documentary film production, marketing and distribution; theatrical exhibition, B2B and B2C marketing strategy and campaign launch; business development and account management. Competencies: Brand Management / Content Marketing / Account Services / Creative Advertising Direction / International Business Development / PR & Event Management / Sales Support / Strategic Communication Planning / New Product Positioning & Messaging / Film, Video, TV and Digital Production & Distribution / Media Relations / Consumer Promotions / Educational Media Development / Budgetary/Fiscal Oversight. Extensive knowledge of in-studio and on-location filming logistics and techniques; editorial and audio finishing. Technical Proficiency: PC and Mac - Microsoft Office Suite - Adobe Photoshop - Keynote - Final Draft.
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