Global Marketing Director
IDT Corporation enriches lives, providing communication, entertainment and financial services.
A marketing communications professional with over 20 years' experience. Working mainly in the B2B sector, has successfully produced many global, fully integrated marketing campaigns using traditional and digital marketing. I have a tenacious approach to business with a 'can do' attitude, and a collaborative philosophy when it comes to working with people. Produced various assets to help promote products and services, which has required me to work with internal colleagues and external agencies. These assets have included webpages, films, photoshoots and on-page collateral, such as brochures, case studies and various other information sheets. Consequently, I have a wealth of experience in copy and brief writing, managing external agencies (creative, digital and media buying), collaborating with internal colleagues, budget, planning and project management.I am very interested in keeping up to date with how people communicate and consume information, and how best to optimise any marketing activity to achieve engagement with our customers/potential customer.Specialties: Digital marketing, brand identity and integrated marketing campaigns.