Sunny Sanyal Email Address

Vice President Marketing, Customer Experience and Digital

Hyster-Yale is a leading globally integrated designer, engineer, manufacturer, seller and servicer

A versatile Commercial and Marketing leader with extensive global experience in driving rapid growth and change initiatives in numerous industry verticals across the Americas, Europe, Middle East, Africa and Asia-Pacific. An organizational builder and change agent with proven ability in strategy development and translating high level vision and strategy into deployable action plans, I approach challenges with methodical precision and collaborative ownership. I’ve built successful high achieving teams and, as a high energy motivator and team partner, am passionate about developing and empowering associates (…after all, a team is only as good as the people that make it so!). Specialties and Skills: Global Strategic Planning, Organizational Builder, Change Management, Leadership and Development, Executive Management, Mentoring, Process Improvement and Automation, Thought Leadership, Marketing Management, Digital Marketing, Digital Transformation, Brand Strategy, Brand Management, Product Marketing, Campaign Orchestration, Lead Generation, Creative Design, Competitor Analysis, Market Research & Analysis, Marketing Communications, Strategic Pricing, Customer Relationship Management (CRM), Global Account Management, Business Development, Sales Enablement, Distribution and Channel Management, Change Management, Project Management, Agency Management, Written and Verbal skills, Microsoft Office (Word, Excel, PowerPoint), Adobe Photoshop, Budgeting, Metrics and KPIs.