Stacie Barth Email Address

Innovative Marketing Leader in Dental and Medical Device

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A strategic, results-oriented Marketing Professional with strong business acumen and 16+ years of experience in Marketing, Global Markets, Training, Digital, Social Media, Communications and General Management in highly regulated B2B and consumer marketing. Broad experience in US and Global strategy, marketing, crisis management, acquisition integration, education and training, as well as product lifecycle management including launching and renewing products through customer insight, innovation and building high performance teams. Delivered numerous award winning and revenue generating advertising campaigns. Viewed as a consistently high achieving professional that brings innovation to the table. Recognized as the J&J/DePuy worldwide Never Stop Moving award winner in 2011. Partnered with PBS in 2014 to deliver the #1 worldwide hip patient education video, won an Emmy and increased local market sales by 25% (compared to 3% avg growth). Delivered a global CRM system for product cataloging and reduced costs by nearly $20 million. Launched the first ever consumer focused campaign in orthopaedics and increased market share and perception. Partnered with technology companies like Google and Garmin to develop and deliver innovative first in class solutions to enhance patient care. SPECIALTIES • Brand strategy • Product launches • Patient Education • Consumer marketing • Metric tracking and ROI • Global strategic planning • HCP engagement & education • Digital marketing, social media, apps • Regulatory, Compliance and Clinical oversight • Advertising creation, execution and measurement • Segmentation, positioning and message management • Channel experience: consumer, patients, minorities, physician, sales force and economic buyers