Carl Sweat Email Address

Global Chief Marketing Officer

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DRIVING GROWTH AND BUILDING BRANDS THROUGH VISION AND TEAM BUILDINGCEO/President and Senior Marketing Executive delivering profitable growth and shareholder value by translating strategic insight and innovation into results through energetic leadership and proven execution processes that enables team members to excel. Decisive, yet approachable, fact-based leadership from the Board level to individual team members through collaboratively assessing and creatively solving complex problems. Flexible approach to building high performing, diverse teams and plans tailored to the unique challenges of global CPG brands such as Coca-Cola and Starbucks or smaller entrepreneurial companies. Seeking to accelerate growth and brand value in a high potential enterprise through world-class marketing, financial and operational leadership. Demonstrated success in:• Building Brands and Businesses: translated consumer and market insight into brand strategies and execution to create over $1B enterprise value over three years• Building High Performing Teams: recruited to lead change and drive growth in past six roles• Turnaround and Rebranding: identified untapped consumer segment and in only 8 months led rebranding of stagnant mid-sized company to deliver 44% growth • Driving Bottom Line Improvements: improved profitability ranging from 16% to over 100% in last four assignments through enhanced marketing, efficient revenue growth & cost reductionsDepth of Expertise and Breadth of Experience •Full P&L and Multi-Discipline Leadership •Passion for Attracting & Developing Great Teams •Strategic and Business Planning (SBP and ABP)•New Product Innovation •Brand Positioning & Marketing That Drives Sales•Creative and Scrappy Marketing on Minimal Budgets •Excellence in Advertising and Media Agency Management•Digital Marketing, Social Media and E-Commerce•Entrepreneurial, Fact-Based Decision Making•Creative Problem Solving in Pressure Situations