Mark Chuchra Email Address

Marketing Executive and Customer Advocate

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Data-driven marketing executive with extensive U.S. and Canadian experience leading customer engagement, CRM, loyalty and analytics to drive profitable revenue growth. Pragmatic leadership experience leveraging the power of data and insights with distinguished brands in multichannel retail, financial services, direct-to-consumer (DTC) and technology sectors (e.g., NielsenIQ, Holt Renfrew, OLG, Canadian Tire, JP Morgan, General Electric). Collaborative leader with a track record of building effective, diverse and motivated teams that challenge conventional thinking, solve complex problems and deliver against objectives. Proven leadership in bridging the communication gap between executives, marketing and analytics / technology stakeholders, ensuring that: (1) insights and business implications are actionable and understood by leadership and (2) business questions are translated into executable technical requirements. Passionate about developing strategy and tactics to grow customer lifetime value based on facts, analytics, research and testing. Earned an MBA from The Wharton School in Marketing and Decision Sciences, after working in aerospace engineering on U.S. satellite programs. US-Canadian dual-citizen. Excited to explore new opportunities. Strengths / Competencies: A/B testing Analytics Analytics Translation Business Intelligence (BI) Business Development Client Success / Client Management Cobrand / Affinity Credit Card Programs Customer Acquisition Customer Advocacy Customer Engagement Customer Experience (CX) Customer Lifecycle Management Customer Privacy / CASL Compliance Customer Relationship Management (CRM) Customer Research and Insights Customer Retention / Reactivation/ Cross-sell Data Governance / Data Stewardship Data Strategy Database Marketing Demand Generation Digital Marketing and Media Direct Marketing Direct to Consumer (DTC) Email Marketing Growth Marketing Integrated / Omni-Channel Marketing Loyalty / Rewards Programs Marketing Mix Optimization Marketing Technology Performance Marketing Personalization Single View of Customer (SVOC) Strategic Partnership Management Subscription / Continuity Marketing