Alison Simpson Email Address

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A senior executive renowned for delivering significant business results through her strong leadership, marketing acumen and strategic approach. Specifically, Alison’s delivered strategy, brand development and strong growth for leading Canadian brands such as Holt Renfrew, Tim Hortons, Rogers, and Scotiabank, and international brands like Apple, MasterCard and Bayer. In each of Alison’s leadership roles, she’s delivered double digit growth and strong P&Ls. Throughout her career, Alison's differentiated herself by: her breadth of category and industry experience, depth of business, customer and brand strategy, innovative approach to building brands, and the high performance teams and relationships she develops.An experienced business and marketing strategist who has held leadership positions at tier one Canadian companies, and multinational and entrepreneurial agencies, Alison’s background as an award-winning marketer - who brings expertise across a broad range of marketing disciplines - means she has a unique ability to quickly assess the business potential, marketplace, and consumers’ needs to drive powerful results. Alison is active in her community and holds two Board positions: CNIB Foundation in the Greater Toronto Area, and Masters of Management Analytics for Smith School of Business at Queens UniversityIn her 'life beyond work', Alison is an avid traveler, marathoner & adventurer. She’s completed 51 marathons and ultras, including winning her age group in a 250km Race Across the Sahara Desert and helping to raise $100,000 for the National Advertising Benevolence Society. Alison also climbed Mt Kilimanjaro to raise money for the Alzheimer Society.Specialties:Alison is one of the few marketers with proven expertise in: digital, loyalty, customer experience, public relations, data analytics, research, experiential, advertising, brand, corporate communications and P&L responsibility, which positions her well to deliver on today’s business needs.