Maria Moore Email Address

Senior Vice President Global Marketing and Strategic Alliances

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A high energy, dynamic, results-oriented professional with proven success in defining a global company’s market strategy and implementing successful marketing plans across several verticals for SaaS, Enterprise, or SMB accounts for subscription or on premise/licensed based platforms. Builder of GTM international plans, campaigns, and programs that drive revenue growth through direct and indirect channels of distribution. Strong leader who loves to mentor, build, and grow talent within an organization. Demand & Pipeline generation are my BIGGEST PRIORITY. Over 24 years of B2B/B2C marketing, PR, campaign mgmt, communications, digital/SEO/SEM, advertising, social media, nurture, product launches, account based marketing, customer advocacy & segmentation, ISV/OEM//Channel partner marketing, lead management/reporting, and analyst relations experience. Key accomplishments: * Consistent record of impacting 20%+ year over year revenue growth for Enterprise Software through marketing campaigns by tracking metrics that show 30%-60% marketing contribution to sales * Experience leading large global corporate/field events (4,000+ people) including sales kick offs, User Conferences, large trade shows and Partner Symposiums attaining sponsorships for most or all of program costs *Successful processing of 10,000-20,000 leads per month through SDRs/inside sales/BDRs *Run and manage lead gen/demand gen qualification team to process leads and create opportunities *Implemented lead routing and lead scoring platforms using predictive analytics and segmentation programs that increased conversion rates of leads to opps by 25% *Own Customer Care, Customer Briefing Center, reference programs and launched Deltek's Customer Loyalty and Advocacy program (Boulder Logic / Influitive) to shorten sales cycle and turn customers into evangelists * Execution of company wide branding initiative that resulted in a 200% increase in web visitors, editorial opportunities, and analyst interest Specialties: Broad experience with Partner MDF and B2B marketing, branding, integrated marketing plans, internal and external event execution, channel incentive & syndication programs, demand generation, event management, lead nurture programs, industry/verticals, and web-based marketing campaigns. Proficient in opportunity identification/tracking, pipeline analysis, and campaign metric tracking using Omniture, Salesforce.com (administrator), Eloqua, Siebel, Silver Pop, Goldmine, and other application tools.