Rusty Reid Email Address

Chairman, President and Chief Executive Officer

Life is unpredictable. Still, a secure future is possible if you have the right people to depend on. People like the men and women who give Higginbotham & Associates its unparalleled reputation as one of the most respected insurance and financial services brokers in the country.When a Fortune 500 company needed more competitively priced insurance and risk management solutions, we were there. When a tornado devestated a local community, we were there. When a struggling start-up company needed help to meet revenue goals, we were there. For every story shared, there are thousands of others. We invite you to learn about our company and most importantly, our people.

Rusty was named president and CEO of Higginbotham in 1989 at the age of 27. At that time, he implemented the firm’s defining “single source” service model whereby customers can obtain all their insurance and financial services under one roof. He also had the foresight to establish Higginbotham’s employee ownership structure, aligning all employees’ interests in the success of the firm. Under Rusty’s leadership, Higginbotham has grown to become a top 20 broker in the U.S. After receiving a bachelor’s degree in business administration/insurance from the University of North Texas, Rusty began his insurance career in 1983 as an assistant to the principals of Ramey, King, & Minnis Insurance Agency. He moved on to American General Fire & Casualty Company as a territorial marketing manager before joining Higginbotham as its12th employee in 1986.