Ryan Besterwitch Email Address

Senior Director of Ecommerce and Digital

Hibbett Sports, headquartered in Birmingham, Alabama is a leading athletic-inspired fashion retailer with more than 1,000 stores, primarily located in small and mid-sized communities across the country. Founded in 1945, Hibbett stores have a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Under Armour and Adidas. Today Hibbett is the largest company headquartered in Alabama with 9,200 employees nationwide. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.Hibbett.com. - Hibbett Sports

Digital Professional with a broad knowledge of the space: B2C & B2B Digital Marketing Strategy, Ecommerce, Product Management, Operations, PPC / SEM, SEO, Social Advertising, Re-marketing, Content Marketing, Affiliate, Email Marketing, Social Media Engagement, App Development, Web Analytics, Design, UX, Content Creation, A/B and Multivariate Testing, Personalization, CMS, Front-end coding, and Web infrastructure. Analytical thinker that strives for incremental growth and accurate attribution. Firm belief in testing to see what sticks and pursue those options. Not afraid to test and fail fast. KEY ACHIEVEMENTS ➝ Increased Ecommerce revenue from $4M to over $230M in 6 years ➝ Tripled lead generations in 3 months ➝ Launched first ecommerce site for company and ran at 8% of revenue in less than a year ➝ Redesigned website employing responsive design for growing mobile channel in 3 months