Michael Guzzetta Email Address

Digital Transformation and Channel Marketing and Marketing Strategy and Digital Marketing and Management and Mobile and Advertising

From our beginning as a small grocery store in Kerrville, Texas, H-E-B has grown to be one of the largest, independently owned food-retailing companies in the United States. Since 1905, H-E-B has grown to include more than 300 stores in Texas and internationally in Mexico.

Over the past 25 years, I have acquired extensive experience leveraging technical expertise to drive business improvements for globally reputed companies, including DreamWorks, The Walt Disney Company, Microsoft, Berkshire Hathaway (See's Candies), and H-E-B. Recent accomplishments: ★ Built a 20k sq ft innovation lab for H-E-B to test and validate new technologies, resulting in dozens of proofs-of-concept, and successfully implemented customer and partner-facing pilots that have generated extensive payroll savings and incremental revenue for the business ★ Developed a scaled global digital advisor solution for Microsoft, resulting in a 20% incremental uplift in online sales volume and a 15% increase in ROI on digital marketing investments. ★ Propelled a 15% incremental uplift to the sales of See's Candies by owning and executing a strategic roadmap of cross-channel customer-centric solutions. ★ Led a 12% increase in downloads and 8% incremental sales at Disney by operating as the Project lead and working with cross-functional teams to update and launch the Disney Store 3.2.1 mobile app on iOS, including Apple Pay, mobile messaging, and iBeacons. ★ Delivered +$3M in revenue YOY for Disney while overseeing P&L, providing projections, and managing budget, PAR requests, vendor contracts, and invoices. I'm excited to share my expertise as a collaborative, cross-functional, creative entrepreneur and executive who builds and leads high-performing teams and generates sales increments, multi-million-dollar savings, and revenue growth. You can contact me via email at michael.j.guzzetta@gmail.com. I appreciate your interest and look forward to connecting with you. Sincerely, Michael J. Guzzetta