Group Vice President, Marketing, Payments and Financial Services
From our beginning as a small grocery store in Kerrville, Texas, H-E-B has grown to be one of the largest, independently owned food-retailing companies in the United States. Since 1905, H-E-B has grown to include more than 300 stores in Texas and internationally in Mexico.
Consumer-centric, brand builder and innovator with proven brand management and operational skills acquired at beloved consumer brands. Deep experience in evolving traditional business practices into digital models and orchestrating organizational change. Currently responsible for all elements of eCommerce marketing in North America, responsible for helping deliver $1B in top line sales by 2020. Accountabilities include all elements of product marketing, conversion, consumer acquisition and loyalty for Beverages, Snacks, Breakfast Foods and Gatorade. Previously founded D3 Studios for PepsiCo, a new in-house digital operating at the intersection of data tech and design to concept, produce and execute award winning digital programs for PepsiCo's wide portfolio of brands.
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