Erma Estrella Email Address

Senior Director Product Development Sales at HCT Group

The global leader in cutting edge innovation, design and beauty manufacturing.

I have a Bachelor of Arts degree in Journalism with a concentration in Public Relations from California State University Northridge.|I currently worked part-time at a leading cosmetics packaging company called Roberts Cosmetics + Containers doing in-house PR, marketing and social media to raise awareness for the company. I wrote marketing pitches for products, helped create and design news letters and email marketing material, wrote pitches for the company, compiled media lists, communicated and maintained relationships with domestic and international clients, participated in marketing plans, and maintained outreach on social media outlets such as Facebook, Twitter, Pinterest, and Instagram.|Before that I interned and worked part-time at a boutique PR agency called Spin Shoppe Public Relations with broad experience in all aspects of public relations such as Lifestyle and Hospitality, Entertainment, Health and Beauty, etc. Some of my responsibilities include compiling media lists, creating press clips, researching and tracking client hits and coverage, pitching clients to various media outlets, drafting pitches, client bios and fact sheets, updating and maintaining social media networks, and assisting in special events.