Amy Poftak Email Address
@hbr.org
Assistant Director of Communications
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
Communications Director l Media Relations Expert l Brand Builder l Content Strategist l Writer 20 years of developing and leading communications strategies and programs for high-profile brands—Harvard Business Review—and academic institutions—Stanford Law, Tufts, and Georgetown. • Maximize organizations’ reach and impact by securing key media placements with vivid, targeted storytelling that distills complex business, technology, legal, and public policy issues. • Elevate experts’ and executives’ profiles and sharpen their communications. • Ensure consistent communications across social, web, print, radio/podcast, TV, video, and event channels. • Build culture and systems key to disciplined communications—brand guidelines, analytics, and consensus-driven planning.
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