Jim Marsh Email Address

Senior Vice President, Marketing, HBO Originals

HBO's official website contains schedule information, original video content, episode guides, polls, bulletin boards, and more!

Marketing leader with 18 years of experience focused on change management, brand strategy, demand generation, and social media. I thrive on building teams and leading them to push the boundaries of creativity and technology in order to achieve business goals. I’m a strategist at heart with the discipline of a producer, obsessed with collaboration, infrastructure, data and big ideas. In the fourteen years I’ve spent at HBO I’ve been a key part of the company’s evolution, most recently driving the transformation of our Originals Marketing team to support the HBO Max DTC business. I joined the company to build and scale our digital and social marketing practice, led teams responsible for developing emerging technology and podcasting, and helped establish our data-driven marketing practice. My current responsibilities include: • Leading Originals Marketing for all HBO programming, overseeing media, strategy, creative, content, partnerships, digital/social, emerging technology, analytics and insights • Overseeing production and media budget as well as owned & operated channels to drive awareness and engagement, creating demand that fuels acquisition and retention • Managing stakeholder relations with high profile talent, ensuring their visions are faithfully translated into the marketing space