Clinton Larson Email Address

Vice President Lifecycle Marketing, BET

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Data-driven performance marketer, with a proven track record leading high performing teams to build capability and harness value from the intersection of: •Customer strategy, •Marketing technology, and •Data analytics. Currently leading Lifecycle Marketing at BET+, previously with HBO and with prior experience across publishing, e-commerce, banking, telecommunications, and insurance industries. Depth of expertise in understanding consumer behavior and influencing future behavior through targeted marketing action. Entrepreneurial by nature; co-founded two data-driven marketing tech start-ups, and one analytics consultancy. Specialties: - Lifecycle marketing - Subscription marketing - Performance-based customer experience management - Omni-channel Customer Relationship Management (CRM) - Enterprise data strategy (data collection, organization, insights, activation, governance, compliance) - Analysis of large and complex datasets (structured and unstructured big data) - Real-time personalization across paid, earned and owned media and channels - Programmatic media - Martech; including marketing automation, data management platforms (DMP's), multivariate testing (MVT), ESP’s, mobile messaging, etc