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Andrea Luhtanen Email Address


Job Title


Haworth Marketing + Media

We are an employee-owned collective of individuals who share an unrelenting devotion for taking on the age-old media challenge: driving consumer behavior through marketing + media. This devotion coupled with our curiosity and determination sparks the smart ideas that we re known for. You can feel this in our culture from the moment you walk through our doors.


“What’s your story?” my dad used to ask. It was just his way of asking “what’s up?” but I always felt the need to come up with something interesting or entertaining. I mean, who doesn’t love telling a good story? I was brought back to this memory, years later, when I was prompted with the same question, “what’s your story?” This time I was speaking on a panel, being asked about my career path. After all these years, there I was again—but this time, it was about coming up with a way to tell my career story that would engage the audience. No one wants to hear my credentials or job history, so what the heck is my story? After pausing for what seemed longer than I should have, I explained that even at a young age, I had this fervor for advertising. As cliché as it sounds, I thought it was my destiny. So, when I found a perfect entry-level job in media after graduation, I knew that somehow this door was opened just for me. (In other words, I was fresh out of college, hungry, and in desperate need of a job.) I remember that interview vividly. I tried my best to recall phrases and buzzwords I’d learned in my advertising classes while ad-libbing about my fascination with media insights and brand objectives. I felt like an actor, stumbling over lines in front of an expectant audience…but I pushed through. I knew this interview was a foot in the door; a steppingstone to achieving my Mad Woman lifestyle—bouncing from one New York ad agency to the next. Although my story didn't go the way I had imagined, the opportunities I've had in this business are far greater than my story can tell. This industry is filled with smart, creative, caring people who have shaped my thinking and leadership style. Having genuine interest in the success of our employees motivates me to both challenge and support them, and set the stage for the next generation of Haworth. Turns out that's the glitter and rainbow in my story.

Is based in Minneapolis.

Other people working at Haworth Marketing + Media:

Shannon KastVice President, Client Services
Gary Tobeyg*****@haworthmedia.com
Dan MichaelsonSenior Broadcast Media Buyer
Thomas DonovanGroup Director-Connections Strategy Compass Point Media
Tyler StuckeyDirector, Channel Strategy
Donna CastleberryAssistant to the Chairman and Chief Executive Officer
Marnie WirthDirector of Media Insights
Catherine MarchioSenior Vice President Director of Human Resources and Operations
Jennifer Karnij*****@haworthmedia.com
Z. Crossec*****@haworthmedia.com
Deshaun Russeld*****@haworthmedia.com
M. Schonsm*****@haworthmedia.com
K. Eschenk*****@haworthmedia.com
Karson Fisherk*****@haworthmedia.com
Bruce GasperlinVice President and Chief Financial Officer
Darcy EllarbyFounder and Chief Technology Officer
Michelle SchmidtAssociate Director, Marketing Finance, Media

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