Tina Lelay Email Address

Chief Marketing Officer

Hartz is a manufacturer of pet care products with a 91 year history. Product lines currently consists of Hartz flea & tick drops and collars, dog and cat treats, cat litter, wellness products, dog and cat toys and accessories, and products for birds, small animals and fish.

Decisive leader and classically trained CPG marketer with proven ability to deliver P&L, lead teams, category general management / brand development, and strategic product portfolio management. Core competency in driving growth and market share via innovation and consumer communication campaigns in digital and social media and leading aggressive new channel development growth initiatives with focus on E-Commerce. Consistent record of results delivered through brand vision & collaborative partnering with Sales/Customer Development team. Talent for recruiting and developing high performance individuals and teams. Uniquely qualified as versatile leader in both large organizations, as well as small hands-on organizations. Significant experience leading global teams and working cross culturally.