Scott Burdsall Email Address

Associate Director, Marketing and Sales and Pricing

Harte Hanks is a global marketing services firm specializing in multi-channel customer interaction marketing: consulting, data and analytics, marketing technology, marketing strategy, digital and social media, creative services, contact center, mail and logistics, and fulfillment.

•Seasoned executive with 20+ years of experience at the intersection marketing, sales, and customer teams driving organizational growth •Passionate about building high performing metrics-focused and performance-driven marketing organizations. •Built E2E growth capabilities and programs for Fortune 100 companies, unifying marketing and sales strategies, tactics, cross functional teaming and metrics around common objectives and key results •Hands-on marketer with expertise executing's tailored full lifecycle programs across demand generation, acquisition, nurture, sales enablement, conversion, and customer growth. •Proven experience managing P&L, budgeting, EBITDA growth, and strategic/operational/tactic KPIs Core Competencies: •Deep expertise in B2C and B2B marketing - GTM strategy, Account Based Marketing (ABM), scalable demand generation, org/op model, agile cross-functional teaming, process design, change management •Passionate for leveraging data and customer intelligence to deliver predictable pipeline growth •Operational leader building scalable marketing organizations, deep understanding of marketing and sales technologies, integrated processes, with aligned measurement and incentives •Proven track record in building metric driven marketing and sales organizations.