Director of Media Analytics
Guitar Center is the world's largest musical instruments retailer. Shop Guitars, Bass, Drums, Amps, DJ, Keyboards, Pro-Audio and more. Most orders ship free!
Professional marketing experience seasoned in database marketing and CRM in automotive, travel, consumer goods, non-profit, and various other industries.- Sound knowledge of direct and digital CRM disciplines from both client and agency perspectives.- Unparalleled deep analytical skills/insights including campaign analytics, web analytics, consumer segmentation, implementing tools and process for the evaluation and optimization of marketing activities.- Proficient in database analytics and CRM campaign management/analytic/reporting tools.- Proven ability to accurately project and produce results.- Strong organizational, project management abilities with excellent interpersonal skills.
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