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Larry Hudson Email Address

abcdefghij@gtfcu.org

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Job Title

Effective June 1, 2019

Company
GTFCU

Greater Texas Credit Union, a full service financial institution, a better choice for your finances, we will save you money!

Bio

* Resourceful change agent with the ability to implement process improvement measures that reduce expenses and create efficiencies within an organization. Reduced corporate-wide turnover by 44% and created $238,000 (39%) annual savings by outsourcing the recruiting and hiring process. * Budget-conscious tactician with a proven record of cost control while continuing to maintain effective performance levels. Reduced annual marketing budget by over $250,000 (30%) by redeploying a 'targeted audience' approach rather than a general, broad-based approach. Resulted in more accountability for marketing expenses and projected ROI. * Proactive decision-maker who excels at identifying new ways to increase profitability through dynamic changes in financial management strategies. Created an increase in profits in the loan portfolio by reducing lower-profit, higher risk 'indirect' auto loans while increasing higher profit, lower risk 'first mortgage' loans by more than $30,000,000 (64%) over a 24-month period. * Goal-driven strategist who can identify a problem, create a viable 'action plan', and assemble the resources and personnel necessary to achieve the desired outcome. Increased 'products-per-member' average from 1.7 up to 3.2, thus reducing account closure rate and increasing per-member account profitability through the use of more fee-based products and service. * Awarded "Certified Chief Executive" (CCE) designation by the Credit Union Executive Society's CEO Institute. * "Award of Excellence" recipient for graduating #1 in the Class of 2002 at Southwest CUNA Management School (SCMS). Specialties: Strategic Planning, Executive Leadership, Organizational Effectiveness, Process Improvement, P&L Management, Service Excellence, Operational Efficiency, Problem Solving, Community Relations, Growth/Expansion Analysis, Lending Operations,

Last University
CUES CEO Institute
Location
Is based in United States.

Other people working at GTFCU:

Howard BakerPresident and Chief Executive Officer
Jimmy TaylorOwner of Touch of Light Therapeutic Massage
Rachel FausettMARKETING COMMUNICATIONS LEADER ✦ Project Management ✦ Event Strategy ✦ Digital Media ✦ Traditional Media
Jason GoodmanBranch Manager
Tammy CarterHRIS Analyst, Advanced
Lisa Bateman**********@gtfcu.org
Ken GardnerTotal Rewards and HRIS Manager
Reagan Martins**********@gtfcu.org
Mystel JensenRegional Branch Manager
Valarie Ivester**********@gtfcu.org
Jesse HolguinVice President Business Lending
Kevin Lockingen CpaAssistant Vice President of Accounting
Natalie Falcon**********@gtfcu.org
Molly DanielsSenior Vice President Chief Administrative Officer
Sidney Henderson**********@gtfcu.org
Lisa Gonzales**********@gtfcu.org

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