Brand Manager
GreenStone Farm Credit Services, based in East Lansing, Michigan, is Michigan and northeast Wisconsin s largest agricultural lender and the country s seventh largest association in the Farm Credit System. A member-owned cooperative, GreenStone owns and manages over $8 billion in assets and serves 24,000 members with 36 branch locations in Michigan and northeast Wisconsin. GreenStone provides financial services to the agricultural industry - including short, intermediate and long-term loans, equipment and building leases, life insurance, crop insurance, accounting, tax, and appraisal services. GreenStone also specializes in residential and country home loans, and provides lending products for the purchase, improvement, construction or refinance of residences along with financing future home sites and recreational land.
Dynamic, results-oriented and award-winning marketing professional with a visionary spirit and over 18 years of proven success in driving creative ideas and marketing programs in an agency and in-house environments. Highly skilled in business and marketing strategy, brand management, customer relationship management, creative services, graphic design, team leadership, direction, digital marketing and social media. A proven leader with a strong focus on driving revenue, profits and results. Guiding roles in both new and mature businesses across a wide range of products including financial, pharmaceutical, equipment and medical devices including mobility. Specialties: Branding and identity, customer relationship management, print and web material, graphic design, website design, marketing, creative direction, digital marketing, visual concepts, SEO/SEM specialist, UX and UI direction, web analytics, photography, strategic planning, client relations, brand management, consumer research, social media, creative lead, budgeting, advertising and leadership. Jim’s Talents and Strengths: Clifton StrengthsFinder: Individualization, Ideation, Developer, Strategic and Futuristic. Workuno Strengths Test: Strategize, Ideate, Commanding, Creative and Self-Confident. The Leap Color Assessment: Curiosity Red and Sky's Limit Blue
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