Lisa Hake Email Address

Marketing Professional- CE Retail CPG Healthcare -Strategy, Insights, and New Business Innovation

WSFA has continually built its news department. In the early days, it was one half-hour newscast a day. Now, WSFA airs more than 19 hours of local newscasts each week. Some of the most popular additions to WSFA news were a series of tower-cams, giving viewers aerial views of weather and traffic, and Advanced Super Doppler 12, the city's only live local weather radar. WSFA was also the first television station in the state to upgrade to digital, non-linear video news gathering equipment and the transition to High-Definition is now underway. News coverage and the technology that accompanies it are mainstays at WSFA, however the station is equally grounded in community support projects throughout the year.

Results-oriented marketing executive with a track record of successful new business growth and brand transformation at Best Buy, Geek Squad, 3M and Pillsbury. Entrepreneur with successful experience providing customer-focused marketing strategy rooted in analytics and insights, new product development, and leadership in uniquely challenging situations. I am an energetic person with strong interpersonal skills, capable of resolving multiple and complex issues. I have a passion for conducting complex consumer research and analysis to understand the target customer, their dominant unmet need, and use that knowledge to develop unique value propositions to drive growth. I am dynamic leader and enjoy developing people and motivating teams to peak performance.