Senior Strategist
GPJ is the world's premier event marketing and experience marketing agency, working with leading global companies who are looking for innovative experiential marketing solutions that motivate their audiences and activate their brands through live experiences.
Sharon Ricketts is an award winning marketer with 20 plus years professional experience across multiple disciplines with deep expertise in brand entertainment, experiential, content and sponsorships. Her current focus at Moxi5 is working with various clients, including Lionsgate, to identify brands interested in breakthrough entertainment content and digital film partnerships. Her recent work also includes MCM consumer experience strategy for Dialog Direct and its clients including Maserati, Elanco and Frito-Lay. Previously, Sharon held the executive account director position at MVP, an Agency of Record for Audi of America. She led the sports, lifestyle and entertainment marketing team, earning recognition and industry awards for innovative and engaging live and digital consumer experiences, most notably around the Major League Soccer and FIS World Cup sponsorships. These multiplatform campaigns incorporated media, live experience, talent agreements, hospitality, digital, database, mobile and social components. Prior to her Audi work, Sharon spent over four years as Vice President of Marketing at ECD, a mid-sized real estate development company, spearheading integrated marketing across multiple (hotel, restaurant, nightlife) properties.
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