Founder + Creative
GMR is an award-winning global experiential marketing agency. We create unforgettable brand engagements across sports, music, entertainment and lifestyle--helping brands connect with people via their passions.
I am a 24+ year business leader of technology, infrastructure and digital marketing — driving strategies for hundreds of innovative programs for some of the world’s best brands. I have spent my career building technology infrastructure, digital, social and mobile disciplines—and have a proven record of growing business quickly, while maintaining quality of work and delivering profitability. I also have a keen ability to take complex problems and distill them into clearly articulated technology and digital strategies. In order to provide these solutions, I plan, build, recruite and manage cross-functional teams to deliver new services and disciplines within a fast-growing agency environment. With strong leadership talents, I successfully drive complex programs on tight deadlines, requiring the orchestration of large project teams. I am also an accomplished public speaker with a dynamic presentation style that builds credibility and consensus with C-level executives, management teams, staff and attendees. I have an extensive background building programs at the intersection of sports, entertainment and digital for brands like Pepsi, Mountain Dew, Samsung, Axe, Mercedes, Nokia, Burton Snowboards, Trek Bicycles and Nike, and with entertainment brands like HBO, FX, Xfinity and SPEED. My passion for building innovative digital programs extends to spirit and beer brands like MillerCoors, Absolut, Jim Beam, Canadian Club, Pucker Vodka, Angostura Bitters and Rum—helping revolutionize the way these brands engage with consumers. Specialties: Leadership, Management, Team Building, Relationship Building, Sales, Negotiations, Budgeting, Brand Development, Integrated Marketing Planning, Digital Experience Strategies, Interactive Technology Strategies, Promotions, Web 2.0, Online Marketing, SEO, SEM/PPC, Word-Of-Mouth Marketing, Social Media Programs, Viral Marketing, Online Community Strategiese, eMail Marketing, Brand, Messaging and Product Research, Business, Sales and Website Analytics, eBusiness ROI Planning
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