Daniel Phillips Email Address

Senior Director and Head, Marketing

Connecting People with Care through Wireless Communications

My passion is building brands that focus on compelling customer experiences that drive outstanding business results and long term brand equity and advocacy. With 20 years of brand building, product management and strategy consulting experience, my track-record is one of developing and executing customer-centric product strategies that have delivered exceptional top and bottom line results in the Canadian marketplace. In business, I have consistently demonstrated the ability to: apply a strategic perspective to every management decision, articulate a creative vision founded in consumer insight and hard data, and cut through the chaos and ambiguity to GET THINGS DONE. Major Areas of Focus: • P&L (Product) Management: up to $500MM, to NIBT level • Brand Management: vision, customer strategy - insight - experience • Marketing Strategy & Execution: traditional and digital advertising, analytics, innovation • Retail Strategy and Merchandising: e-commerce and bricks & mortar (the last 10 feet) • Business Transformation: organizational gap analysis, future state mapping, implementation • Leadership: coaching, mentoring, performance management Additional Competencies: internet of things (IoT), advertising, omni-channel marketing, project management, data analytics, negotiation, business development, visual merchandising, process development, forecasting, scenario analysis, digital content platforms, path-to-purchase, telecommunications, wireless, mobile