Givaudan is the global leader in the fragrance and flavour industry, offering its products to global, regional and local food, beverage, consumer goods and fragrance companies. Headquartered in Vernier Switzerland, Givaudan holds a 25% market share in an industry which is valued overall at around CHF 17 billion.
Founder | Innovator | Thought Leader | Investor Leader of Innovation and Strategy in the food and beverage industry with over 35 years’ experience. Currently the Founder and Head of MISTA as well as VP of Innovation for Givaudan. I define innovation as creating mindset, culture, and ways of working that enable a company to continuously evolve and adapt to changing conditions and opportunities, manifesting in the creation of new futures. I am passionate about creating new experiences that enable people, teams, and companies to integrate new thoughts, leading to new realities and paradigms. I founded MISTA with the purpose to transform the global food system to meet the needs of the future… an abundant future that nourishes and delights people and planet. Exploring, experiencing, reflecting, and integrating together, as an ecosystem, is how we achieve the purpose. If not us, who? If not now, when? The future cannot be predicted but it can, and should, be created to ensure companies, the food system, and the planet evolve and regenerate to new levels of non-displaceability.