Paul Jernigan Email Address

Chief Operating Officer

Gibson Brands, Inc., the world's premier manufacturer of musical instruments and professional audio equipment.

International executive with over 15 years of senior leadership experience in manufacturing, sales, retail, and e-Commerce. Extensive experience in global B2B, B2C, D2C strategies, omni-channel retailing, product management, strategic partnerships, social media marketing, multilingual consumer engagements, corporate/product branding, multimedia production, print/web integration, and live event production. I have provided executive global leadership at Gibson Brands, Philips Electronics, Guitar Center, Musician’s Friend, Fender Musical Instruments and Peavey Electronics. I have built fully integrated sales and marketing teams with full collaborative support from legal, finance, R&D, logistical and customer service support teams. As an organized enterprise team, we will listen and adapt our business objectives to better align our goals and objectives of our top retail partners resulting sustainable year over year growth. Together, we develop and implement synchronized product launches in multiple languages throughout the world while maintaining a clear brand voice. Our focus will cultivate and evolve transparent business relationships providing our creator communities across the globe a consist brand experience and path to lifelong brand loyalty. I thrive on building matrix orientated teams, to overcome obstacles, share creativity, knowledge, and life experiences to drive innovative business development, sales gains and increase brand loyalty. Throughout my career, I have earned a reputation for fair, ethical decision-making, participative leadership, and sound executive management. In addition, I excel at forging peak-performing teams, leveraging employee talent, fostering team cohesion, and driving next-level benchmark attainment. Areas of expertise include: Change Management Corporate/Product Branding Cross-functional Team Leadership Dealer and Distributor Relations Forecasting Global E-Commerce Multi-Channel Marketing Operations Management P & L Management Project Management Strategic Planning Supply Chain Management Global Trade Shows Consumer and Retail Activation Dealer Brand Experiences Brand Equity and Corporate Image Leadership and Team Management Go to Market Strategies Content Creation and Messaging Digital Marketing Marketing Operations Strategic Marketing Customer Loyalty Partnership Marketing Wholesale Trade Shows and Marketing Consumer Brand Experiences Sales Force Leadership Sales Funnel Performance Digital Marketing