Clifton Colburn Email Address

Director, Marketing Analytics

Genesys(r) powers more than 25 billion of the world's best customer experiences each year. We put the customer at the center of everything we do and passionately believe that great customer engagement drives great business outcomes. More than 10,000 companies in over 100 countries trust the industry's #1 customer experience platform to orchestrate seamless omnichannel customer journeys and build lasting relationships. With a strong track record of innovation and a never-ending desire to be first, Genesys is the only company recognized by top industry analysts as a leader in both cloud and on-premise customer engagement solutions. Visit www.genesys.com.

Cliff leads a highly motivated analytics team that enhances Zendesk's marketing analytics capabilities. His team partners with business stakeholders to develop new marketing frameworks and provide data driven insights to support key strategy and decision making. He is an experienced Marketing Analytics Director with over 10 years in the B2B Customer Experience industry. Leads a high-performing analytics team that strengthens data-based decision-making across marketing, sales, finance, business development, and IT. Driven to solve complex business challenges, foster cross-functional alliances, challenge and create growth opportunities for colleagues, and continuously learn new skills. Core competencies include leading successful teams through coaching, motivation, and inclusiveness; orchestrating effective and agile analytical frameworks; managing end-to-end BI operations; crafting automation and efficiencies to optimize processes; adhering to high standards of data integrity; leading platform, reporting, and data integrations; and designing compelling data visualizations.