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Ross Maclean Email Address


Job Title

Lead Partner, Digital, Innovation and Customer Advisory

Gems Education

GEMS Education is an education management institution which located in London,United Kingdom.


Ross is a Partner in EY’s Advisory business. Ross leads the Digital and Innovation agenda for EY in MENA and sits on the Advisory Management Team. He is also the Head of the Customer Advisory practice for the Middle East & North Africa and leads the Global Customer Experience capability for EY. Ross has led the incubation and build out of the largest dedicated Customer Advisory practice in MENA, serving the most prestigious private and public organisations across the region. We help our clients to build valuable, trusted relationships with their customers and focus on designing and implementing great end to end experiences, across all physical and digital channels. We serve our clients through 20 offices in 17 countries across the MENA region. We work across a number of sectors including Retail, Consumer Products, Aviation, Automotive, Sports, Financial Services, Insurance, Healthcare, Telecoms, Technology, Media, Industrial, Infrastructure, Education, Government & Public Service, Defense & Security. Ross joined EY in 2007 as they restarted their consulting business and has been with the Advisory practice as they have grown from 25 people in the UK to over 40,000 people globally in 2016. Before joining EY, Ross worked within a start up environment in BT Ventures, launching Europe’s first commercial digital TV and Radio services on mobile. Ross spent his formative years with Accenture in their Comms and High Tech practice, focusing on large scale CRM Transformations. Ross has worked in 25 countries around the world and is a regular media and conference contributor around the customer agenda. Ross’s specialities cover: Customer Strategy, Digital Transformation, Customer Experience Transformation, Innovation and Business Incubation, CRM, Sales and Marketing Effectiveness, Social Media, Analytics, Brand Strategy, Business Case development, Product Development, Programme Management and Enterprise-wide Transformation.

Last University
The University of Glasgow
Based in United Arab Emirates.

Other people working at Gems Education:

Kavita JaichandaniExecutive Assistant Senior Vice President Government Affairs
Matthew BurfieldPrincipal and Chief Executive Officer and Founders
Sahar CooperChief Operating Officer-Schools
Rupert BrownGlobal Head of Commercial Human Resources
Chris S. MarshallFounding Partner
Steve BartleySenior Vice President Services
Mohamed KamalHead of Islamic Department
Ross McauleyFounder and Director
Anjali JoshiRegional Head Human Resources and Global Support
Sukwinder BassiChief Executive Officer
Lena Borno**********@gemseducation.com
Lisa D.******@gemseducation.com
Jake BarnardSenior Legal Counsel
Gabrielle Keane**********@gemseducation.com
Sheryl RogersEducation and Learning Program Manager
Shalini NambiarDy Director
Dino VarkeyGroup Executive Director and Board Member
Michelle BrideauActing Chief People Officer
Lynne CrombieManager Recruitment
Anne Eadie TiceHead of Talent Management
Sanjay BahlDirector

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