Amy Thom Email Address

Chief Marketing Officer

Gap Inc. operates six of the most recognized apparel brands in the world: Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix.

A senior brand and marketing professional working for well-known global multichannel brands in the fashion and lifestyle retail sector to build customer engagement, loyalty and grow sales. Extensive experience developing brand and marketing strategies and delivering innovative, results-driven, integrated campaigns across owned, earned and bought media in the UK and internationally. A strategic, customer-focused thinker with a passion for building distinct brands while finding effective ways to deliver immediate ROI. A brand champion with a creative edge that is balanced with commercial acumen and analytical skills. A team orientated, collaborative player with strong experience inspiring, leading and developing effective teams, both small and large. The ability to influence across stakeholder communities including key decision-makers at board-level. A confident decision maker who thrives in fast-paced change environments whether large global businesses or small start-ups. For me it’s about finding ways to stand out and create meaningful ways to connect with customers that drives sales and builds long-term advocacy and brand love. Over 20 years experience gained both in-house and agency for brands such as Gap, New Look, River Island, Habitat and Topman. Core Skills: -Brand, marketing and experience strategy -Integrated marketing communications planning -Creative development -Content strategy -Advertising -Digital marketing -CRM and loyalty -Social media engagement -PR, collaborations and event planning -Ecommerce marketing -Sponsorships and partnership marketing -Research and insight -Stakeholder engagement -Agency management -Budget management