Evan Smith Email Address

Director of Credit Card Marketing and Strategic Partnerships

GameStop is an electronic retail company of consoles,video games,collectibles which is headquarted in Grapevine, Texas.

Advertising executive with over 10 years of experience developing marketing communications across a number of different industries, including retail, casual dining, financial services, consumer packaged goods, and sports equipment. I recently received my MBA from the University of Texas at Austin – McCombs School of Business. My current position is team lead overseeing the development of brand strategy and advertising for the GameStop, NorthStar Anesthesia, and Dallas Symphony Orchestra accounts at The Richards Group, one of the nation’s largest independent agencies. These accounts are responsible for over $20MM in annual billings, and consistently result in a healthy profit margin for the agency. I previously contributed several years on the Red Lobster Brand Management team at The Richards Group. Before that, I worked on the Content Management teams for the Orville Redenbacher, Giro Sport Design, and Shimano accounts at Crispin Porter + Bogusky. I started my career on the Wachovia account at Mullen, spending time on the Deposits, Wealth Management, Securities, and Evergreen Investments lines of business. My strengths include: development and management of brand strategy; generation of integrated marketing communications plans; advertising planning and execution across all mediums, including TV, radio, print, OOH, digital video, digital display, website, paid social, collateral, and promotions; management and evaluation of mass media planning and buying; development, execution, and evaluation of consumer research; supervision and maintenance of client production and media budgets; management of internal account profitability; and the development of relationships with executive-level client contacts.