Eric Oria Email Address

Strategic Channel Marketing Mobile

GameStop is an electronic retail company of consoles,video games,collectibles which is headquarted in Grapevine, Texas.

Passionate, forward-thinking, tech-savvy marketing professional with 15+ years of brand marketing, agency, digital promotions, loyalty, and brand strategy experience. Pivotal in helping to grow a video game retail chain, Rhino Video Games, from $7.8M to $54.1M in annual revenue, and from 17 to 94 stores in 4 years, leading to eventual acquisitions by Blockbuster Inc. and GameStop. While at Rhino Video Games created marketing department from ground up and developed all marketing, merchandising, and public relations strategies for growing brand. Upon sale of Rhino to GameStop, promptly promoted to manage Video Game, General Merchandise, and Coca-Cola marketing initiatives at Blockbuster Inc. for all domestic store locations - categories responsible for 600M+ in annual revenue. Following Blockbuster, managed agency account services team responsible for strategic marketing initiatives for lead retail client GameStop at The Marketing Arm, an award-winning Omnicom-owned marketing and promotions agency named 'Agency of the Year' by Promo Magazine. Worked on brand, omnichannel, CRM, social, research & insights and strategic marketing initiatives at GameStop and various subsidiaries, including ThinkGeek. Following GameStop worked on strategic marketing, omnichannel, loyalty, marketing technology, customer service and store experience initiatives for Plano, TX based home decor retailer At Home Stores. Currently at Samsung handling strategic channel marketing initiatives. Specialties: Experienced in areas that include team development, go-to-market strategy, brand management, product marketing, digital marketing, social, retail partnership marketing, merchandising, loyalty programs, CRM, public relations, media planning, acquisition integrations, research & customer insights, vendor relationship management and event planning.