Sara Matheu Email Address

Food Services of America is an broadline foodservice distributors

Award-winning communication strategist who brings 15 years of experience helping billion dollar brands drive positive brand awareness and business growth through best-in-class brand building, effective storytelling, reputation management and digital/social consumer engagement.Proven expertise in earned, owned and paid communications strategies including media relations, digital/social media, influencer marketing, branded spokesperson development, corporate social responsibility, strategic alliances, crisis communications, risk mitigation and data analytics/measurement.Seasoned in-house senior leadership experience navigating the complexities of large corporate and brand cultures while directing multiple external agency partners and internal staff support.Experience spans across diverse categories including consumer packaged goods (CPG), health and fitness and e-commerce. Brand experience includes large-scale programming activations for billion dollar brands such as Jimmy Dean, Hillshire Farm and Ball Park as well as Sara Lee, Bally Total Fitness and Ace Hardware/OurHouse.com.PRWeek '40 Under 40' (2011) award recipient.