Louise Wong Email Address

Vice President of Marketing and Product

ForwardLine is the leading short term small business loan provider for small businesses who need cash to purchase equipment, inventory or working capital.

Data-driven marketer and leader with extensive hands-on offline and online B2B and B2C marketing experience in the financial services, real estate, consulting, enterprise software, and training sectors. Consistently meet / exceed corporate objectives through development and successful execution of strategies and creative problem solving. Proven track record in delivering strong, measurable results, launching new products and services with rapid results / break-even, and providing analytic know-how to better understand customer lifetime value and product P&L. Areas of expertise include: • All aspects of marketing / demand generation including direct response, search engine, digital, and content marketing • CRM implementation and related analytics for segmentation, data mining, customer acquisition & retention, customer lifetime value, and product P&L • Sales & marketing operations, sales & marketing automation • Project management • Product development & launch • Strategic partnership management • Conference & event planning