Michael Berg Email Address

Vice President Sales, North America

Formica Corporation is a global company with more than 100 years of experience designing and manufacturing all types of surfacing materials. It started as the dream of a few visionaries. Today Formica Corporation is the global leader in surfacing materials. In this section you?ll learn more about who we are, how we do what we do, and why. Our unique history, our commitment to design, technology and the environment, they?re what make us great.

Sales and Marketing: Successful at leading sales teams in achieving record sales, market share, new distribution, product launch and profit goals. Built distinct and creative brand and product portfolios through marketing programs, shopper and consumer insights, package development and communication, market metrics, category leadership, trade program development and in-store communication programs. Financial Management: Focused on developing innovative and cost-effective solutions for enhancing competitiveness, increasing revenues, and improving customer service offerings while successfully reducing costs, increasing margins at product and customer levels and increasing market shares. Providing continuous focus on all financial metrics and P&L ownership. Strategic Management: Proven ability to successfully analyze critical business requirements and proactively identify deficiencies and potential opportunities. Highly skilled in negotiations at all levels, customer relationship development, top-to-top selling and market/shopper analysis. Experience working with off shore manufacturing, supply stream management and associated implications for our customers and the company. Organizational Development: Highly experienced and successful in organizational design and transformation. Significant experience in developing customer based business “centers” integrating sales, marketing, category management, trade marketing, supply chain and finance disciplines together providing complete business leadership. Recognized as motivational leader creating trust, integrity and belief across the organization.