Senior Marketing Manager, Americas
Exponential Interactive, Inc. is a technology-enabled media services company focused on the online space. Our businesses are represented by our four major brands, each of which addresses a major market segment of online media. Tribal Fusion represents premium publishers and delivers high quality campaigns for large CPM advertisers. FullTango is performance marketing focused on CPA advertisers. LeadGenuity specializes in lead generation in select industry verticals. EchoTopic delivers in-text advertising campaigns on premium publisher sites across the Tribal Fusion ad network. Each of these businesses is united by our common commitment to deliver outstanding results for our publisher and advertiser partners.
I am a bit of a marketing unicorn! Having marketed programmatic and digital media solutions to brands, agencies, and publishers, I know media buying strategies. I have experience working in-house for a brand and understand how to produce revenue from paid media strategies. SPECIALITIES: Marketing, Strategic Planning, Team Leadership, Omni-Channel Campaigns (SEM, SEO, Display, Emerging Channels i.e. Podcast, OTT, CTV) Demand Generation, Campaign Analysis, Rebranding, Account-Based Marketing, Public Speaking, Marketing Automation, Sales Marketing, Media Relations, all in enterprise B2B and B2C environments. FUN FACTS ABOUT ME: - I love floral design and buy myself fresh flowers weekly! - I am learning to master tennis and am grateful to live in sunny Los Angeles to play year-round. Ironically my backhand is more potent than my forehand. - I listen to podcasts to seek inspiration. Always looking for new recommendations, so share your favorites. - I enjoy mentoring rising young leaders. As a product of having strong mentors, I see the benefits.
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